Privacy Policy

Last updated: September 1, 2026

McHenry Heating & Air, Inc. (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through our website at https://www.mchenryheating.com (the “Site”) and through our customer communications, how we use that information, who we share it with, and the choices you have. Please read it carefully. By using the Site you acknowledge this Policy; however, nothing in this Policy constitutes consent to receive text messages. Consent to text messaging is collected separately, as described in Section 3.

We may update this Policy from time to time. When we do, we will change the “Last updated” date above. We encourage you to review this page periodically.

1. Information We Collect

Information you give us. We collect information you voluntarily provide when you request an appointment or quote, contact us, fill out a form, make a purchase, enter a contest or survey, or communicate with us by phone, email, chat, or text. This may include your name, service address, billing address, email address, telephone number, and payment information (“Personal Information”).

Mobile opt-in data. If you choose to opt in to receive text messages from us, we collect and store the mobile phone number you provide, the date and method of your opt-in, and the type of messages you agreed to receive. This information is used only to deliver the messages you asked for and to maintain a record of your consent.

Information collected automatically. When you visit the Site, we and our service providers may automatically collect technical information such as your IP address, device identifiers, browser type, operating system, the pages you view, the time and length of your visit, and the site that referred you (“Usage Information”). We collect this using cookies, web beacons, and similar technologies. Usage Information is generally not identifying on its own; if we link it to you as an individual, we treat it as Personal Information.

Analytics and advertising partners. We use LocaliQ and Google Analytics to understand how visitors use the Site and to advertise our services. LocaliQ may use cookies to show you our advertisements on other websites. See Section 6 for how to opt out of these technologies.

2. How We Use Your Information

We use the information we collect to:

• Schedule, confirm, and perform HVAC service, installation, and maintenance work you request.
• Respond to your questions, quote requests, and service inquiries.
• Process payments and manage your account and maintenance agreements.
• Send you service-related notices such as appointment confirmations, technician arrival updates, and billing reminders.
• With your consent, send you promotional offers, seasonal maintenance reminders, and news about our products and services.
• Run contests and surveys you choose to participate in.
• Operate, secure, and improve the Site and understand how it is used.
• Comply with legal obligations and enforce our policies.

3. Text Messaging (SMS) Program

Program description. McHenry Heating & Air, Inc. offers two types of text messages:

• Customer care messages: appointment confirmations and reminders, technician on-the-way notifications, service status updates, estimate and invoice notices, and replies to questions you send us.
• Marketing messages: special offers, seasonal maintenance reminders, promotions, and news about our products and services.

How we obtain your consent. We send text messages only to people who have expressly opted in. You opt in by taking a clear, affirmative action such as checking an unchecked consent box on a form on our website, signing a written or electronic consent form, texting a keyword to our business number, or giving verbal consent to a member of our staff who records it. We keep a record of your consent. Consent to customer care messages and consent to marketing messages are collected separately; you may agree to one, both, or neither.

What does not count as consent. Visiting the Site, calling our office, requesting service, or providing your phone number for another purpose (such as a service call or invoice) does not by itself constitute consent to receive text messages. You will not receive text messages unless you have opted in.

Consent is not a condition of purchase. You do not have to agree to receive text messages in order to purchase any goods or services from us.

Message frequency and cost. Message frequency varies depending on your service activity and the message types you selected. Message and data rates may apply according to your wireless carrier’s plan. Wireless carriers are not liable for delayed or undelivered messages.

How to opt out. You can stop receiving text messages at any time by replying STOP to any message we send. You will receive a single confirmation message and no further messages unless you opt in again. You may also opt out by calling us at 815-444-9900 or writing to us at the address in Section 10. Opt-out requests are processed promptly.

Help. Reply HELP to any message, call 815-444-9900, or write to us at the address in Section 10 for assistance.

Privacy of mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Your text messaging opt-in data and consent will not be shared with any third party, except with service providers who help us deliver text messages (such as our messaging platform provider and telephone carriers) solely to send the messages you asked for. All categories of sharing described in Section 4 exclude text messaging originator opt-in data and consent.

4. How We Share Your Information

We may share Personal Information with trusted service providers who perform services on our behalf, such as processing payments, hosting the Site, delivering email and text messages, managing customer records, serving advertisements, conducting surveys or contests, and supporting security and compliance. These providers are permitted to use your information only to perform those services for us.

Except as described in Section 3, we may share Personal Information with marketing partners so they can send you promotional material on our behalf unless you have opted out of promotional communications. Text messaging opt-in data and consent are never shared for marketing purposes.

We may share aggregated, de-identified information that cannot reasonably be used to identify you.

We may disclose Personal Information when we believe in good faith that disclosure is required by law (for example, in response to a subpoena or court order), to enforce our policies, to protect the safety and security of any person or of our Site, or as part of a merger, acquisition, or sale of all or part of our business.

5. Your Privacy Rights and Choices

You may contact us at any time using the information in Section 10 to:

• Find out what Personal Information we have about you.
• Correct or update your Personal Information.
• Ask us to delete your Personal Information.
• Opt out of promotional emails by using the unsubscribe link in any promotional email we send.
• Opt out of text messages by replying STOP (see Section 3).
• Tell us not to share your Personal Information for marketing purposes.

There is no charge for exercising these rights. We will respond to requests within 30 days.

6. Cookies and Targeted Advertising

Most web browsers let you refuse or delete cookies; doing so may affect how the Site works. To opt out of interest-based advertising from participating companies, visit the Digital Advertising Alliance opt-out page at https://www.aboutads.info/choices/. To opt out of LocaliQ tracking, visit https://localiq.com/optout/. To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout. Even after opting out you will still see advertisements online, but they may be less relevant to you.

7. Third-Party Websites

The Site may link to other websites we do not control. This Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policy of any site you visit.

8. Children’s Privacy

The Site is not intended for children under 16, and McHenry Heating & Air, Inc. does not knowingly collect Personal Information from them. If we learn we have collected Personal Information from a child under 16, we will delete it.

9. Security

We use reasonable physical, electronic, and procedural safeguards to protect Personal Information from loss, misuse, and unauthorized access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Contact Us

If you have questions about this Policy, our text messaging program, or your Personal Information, contact us at:

McHenry Heating & Air, Inc.

1903 S. Illinois Route 31, McHenry, IL 60050

Phone: 815-444-9900

This Policy is governed by the laws of the State of Illinois.